PPC MANAGER for affordable web site promotion
ppc-manager.ca
ppc-manager.ca
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ABOUT US - AND YOUR PPC MANAGEMENT NEEDS
The”us” is really me – I’ve been a marketer all my life, having graduated with an MBA from the University of Toronto, after obtaining a degree in Chemical Engineering from the U of T. Many of my working years with Procter&Gamble, Bristol Myers, Nabob Foods, and others were spent in classical brand/product management, using TV, radio and print advertising, couponing, and later on, using direct mail, off-premise contact, and telemarketing. I built a web site for my then employer in 1996, and it was simply our “brochure” which we posted on the internet. PPC Marketing was not invented until 1998! PPC advertising and PPC Management followed soon after.
My son started an internet marketing company, and after I took a theory-heavy internet marketing course at UBC in 2000, I went to work for my son! I learned web site promotion and ppc management from him and his team, learning internet marketing on the job. There I discovered that it’s the kind of analytical work that an engineer at heart can enjoy, more fun than crossword puzzles or Sudoku! And there is room for marketing creativity in ad writing, and researching and speculating on and selecting new keywords, testing them, going with the best, and then trying to get better, all over again. And there's always the ppc management discipline in controlling keyword spending and budget management.
Internet marketing and web site promotion continues to grow and evolve, almost weekly, with companies like Overture being bought out by Yahoo!, and Yahoo! fighting to keep Microsoft away, and all the time the search algorithms are changing. What worked well yesterday doesn’t work as well today because of subtle changes. Change is constant, and I stay on top!
The other constants are the preciousness of money, clients, sales leads, and time to manage all the things that need to be done. And to understand what needs to be done, and to do it before it is too late, before your more progressive competitor has taken the internet marketing “high ground”, and found and grabbed all the most popular keywords, and the majority of your precious leads and client inquiries. Good ppc management means staying alert, staying sharp, staying current.
Larger internet marketing companies often have a significant overhead, and staff salaries, and they can’t afford to manage low budget ppc management accounts, perhaps like yours. That’s where I come in.
I work from home, can access “higher powered” web site promotion resources if needed, but can keep my ppc management fees low in relation to that of the larger firms.
If you need an affordable “ppc manager”, who has experience, loves his work, will treat your money as carefully as his own, you are reading about the right guy for you! That would be me – the PPC Manager, for your ppc management needs.
My son started an internet marketing company, and after I took a theory-heavy internet marketing course at UBC in 2000, I went to work for my son! I learned web site promotion and ppc management from him and his team, learning internet marketing on the job. There I discovered that it’s the kind of analytical work that an engineer at heart can enjoy, more fun than crossword puzzles or Sudoku! And there is room for marketing creativity in ad writing, and researching and speculating on and selecting new keywords, testing them, going with the best, and then trying to get better, all over again. And there's always the ppc management discipline in controlling keyword spending and budget management.
Internet marketing and web site promotion continues to grow and evolve, almost weekly, with companies like Overture being bought out by Yahoo!, and Yahoo! fighting to keep Microsoft away, and all the time the search algorithms are changing. What worked well yesterday doesn’t work as well today because of subtle changes. Change is constant, and I stay on top!
The other constants are the preciousness of money, clients, sales leads, and time to manage all the things that need to be done. And to understand what needs to be done, and to do it before it is too late, before your more progressive competitor has taken the internet marketing “high ground”, and found and grabbed all the most popular keywords, and the majority of your precious leads and client inquiries. Good ppc management means staying alert, staying sharp, staying current.
Larger internet marketing companies often have a significant overhead, and staff salaries, and they can’t afford to manage low budget ppc management accounts, perhaps like yours. That’s where I come in.
I work from home, can access “higher powered” web site promotion resources if needed, but can keep my ppc management fees low in relation to that of the larger firms.
If you need an affordable “ppc manager”, who has experience, loves his work, will treat your money as carefully as his own, you are reading about the right guy for you! That would be me – the PPC Manager, for your ppc management needs.
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